Marc Ginsberg of Cardlytics Receives 2012 40 Under 40 Award From Direct Marketing News

Ginsberg Recognized as One of the Most Influential and Accomplished Talents in Marketing

NEW YORK, NY, Nov 01, 2012 (MARKETWIRE via COMTEX) — Cardlytics, the pioneer of Transaction-Driven Marketing(TM), announced today that Marc Ginsberg, executive vice president for merchant services, has won the 40 Under 40 Award from Direct Marketing News. Ginsberg was among 40 chosen stars from across the marketing industry that have already left an indelible mark within their organizations and on the industry as a whole.

As executive vice president of merchant services, Ginsberg has played a prominent role in establishing Cardlytics as the innovator and market leader in Transaction-Driven Marketing. Through partnerships with leading banks and bank services companies, the Cardlytics data-driven media platform is changing the nature and performance of consumer marketing by enabling retailers and brands to target customers at scale, based on their historical spending behavior. Under Ginsberg’s leadership, Cardlytics has grown its advertising organization by 10 times and developed transaction-driven marketing programs for more than 2,000 local retailers and over 50 of the top 100 retailers in the US.

“I’m honored to be recognized and included with a group of innovative marketers who are making great contributions to our industry,” said Ginsberg. “This award is especially gratifying because it recognizes the exciting role Cardlytics is playing in defining the future of digital media and data-driven marketing. Our company is helping merchants and brands at both the national and local level dramatically improve marketing performance by engaging and delighting just the right consumers with relevant advertising and rewards.”

Read more about Ginsberg’s success, as well as the other winners, in the November issue of Direct Marketing News or watch video conversations with Ginsberg and many of the winners on

“The success stories of the 2012 Direct Marketing News 40 Under 40 winners are truly inspiring,” said Editor-in-Chief Ginger Conlon. “It’s our honor to showcase the accomplishments of such a talented group of marketers.”

Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on each consumer’s actual buying behavior. With the recent addition of Bank of America’s BankAmeriDeals program, in addition to rewards program for PNC, Regions, and banks served by Intuit and Fiserv, the Cardlytics system now incorporates more than 320 financial institutions reaching more than 75 million U.S. households. Cardlytics reaches almost 70% of all US households. Messages and rewards are delivered via trusted banking channels, including online and mobile banking, SMS and email. This mitigates the needs of demographic and sociographic data typically used to assess consumer spending habits. Advertisers are able to target consumers based on actual spending patterns: where, how much and how frequently they spend at a store and in the broader retail category.

About Cardlytics: Cardlytics is the pioneer and leader of the cutting edge field of transaction-driven marketing(TM), expected to grow into a multi-billion dollar industry in the US over the next four years, according to the Aite Group. The company’s unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. The platform is entirely merchant-funded with advertisers targeting consumers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring. For more information about Cardlytics, visit .

About Direct Marketing News: The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, , a digital edition and app, four e-mail newsletters, and numerous lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating print and online media products that reflect the trends and new technologies in marketing. The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database, and online marketing disciplines.


3V unveils white label mobile money service

Payment technology provider 3V Transaction Services launched their new white label mobile money service, Moneybutton at the GSMA NFC Summit in Milan, today. The company, whose clients include Telefónica, PayPal, eBay and Visa Europe, is offering a full service solution to mobile operators and other verticals intending to bring mobile financial services to market quickly. Moneybutton is an instant-issue virtual Visa or MasterCard account created after in-app (Apple, Android, Blackberry or Windows) or online registration. The Visa or MasterCard debit account can be funded by bank transfer, payment cards, cash at over 350,000 retail locations, or by charging to a customer’s mobile bill. The account can be used to instantly spend online, with the universal acceptance afforded by the Visa and MasterCard schemes, by NFC on NFC-capable devices, by QR code or by an optional linked chip and PIN debit card. Money can also be sent to anyone in the world in real time; if the recipient does not already have a Moneybutton account one will be created for them instantly and their balance credited. All functionality is supported by SMS to compensate for markets with lower Smartphone penetration. Moneybutton can also include country or client-specific content such as mobile top up, bill pay, direct funds into online gaming e.g. xBox360 or direct transfer to a PayPal account. Commenting at the launch in Milan, 3V CEO Kieron Guilfoyle called Moneybutton a game-changing innovation in payments. “Moneybutton is the most accessible mobile money application for consumers that offers them product propositions they need. It is also the fastest route to market for mobile operators looking to enter the mobile financial services space. Our clients will now be able to roll out a complete mobile money service, not limited to NFC or any specific handset or SIM requirements, with features that add value to all parts of their business. We operate a rapid deployment methodology that has minimal impact on an operator and can have them in market in a matter of weeks.”  

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3V Completes EUR 5m Series B Funding Round

3V – The Global Payments Platform Provider – Announce €5m Euro (US$6.5m) Series B to Fund Next Stage of US and European Expansion. Investment led by Atlanta based TTV Capital. TTV Capital invests in technology-enabled financial services businesses with notable success and bring’s a wealth of knowledge and experience in payments to the Company. 3V’s existing investors including Balderton Capital and Atlas Ventures also participated in the round. 3V is a recognised pioneer in the development of payment platform technologies designed to allow mobile operators and online retailers offer payment features and functions to customers in an increasingly interconnected world thus helping them decrease costs and create additional revenue opportunities. They offer a unique integrated approach to payments by combining mobile, card and web based technologies into one solution for both Issuing and Acquiring payment applications. With a suite of functionality that includes real time global P2P transfers, NFC and QR Code Acquiring the Company is well poised to exploit the explosive growth in payments by non financial institutions. The company currently operates in six countries and delivers solutions for clients such as Telefonica O2, VISA, PayPal and eBay. Commententing on today’s announcement, 3V CEO, Kieron Guilfoyle, said: ” This additional funding will allow us to scale our business to meet the growing needs of mobile operators and online retailers as they seek to enter the payments market across the globe. It will also help underpin our position as a leading innovator in payment platform development.

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3V set for European expansion

3V set for European expansion LAURA SLATTERY DUBLIN-headquartered payments provider 3V has raised €5 million to fund its further expansion into the US and European markets in 2013. The investment round was led by Atlanta-based TTV Capital, a venture capital firm that specialises in technology-enabled financial services businesses. 3V, which operates in six countries, counts Telefonica, Visa, PayPal and eBay among its clients, and its technology is behind the O2 Money real-time payments system in Ireland for Telefonica. “The climate isn’t easy out there, but we operate in a space that’s quite hot at the moment,” said 3V chief executive Kieron Guilfoyle. Enterprise Ireland and 3V’s existing investors including Balderton Capital and Atlas Ventures, also participated in the fundraising. 3V, established in 2004, employs 40 in Dublin and also has offices in London, Amsterdam, Madrid and New York.

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Online transactions firm in €5m boost

Online transactions firm in €5m boost By John Walsh, Business Correspondent Monday, October 15, 2012 Dublin-based 3V Transaction Services has secured €5m in funding from TTV Capital to finance its expansion into the US and European markets next year. 3V specialises in developing payment platform technologies which enable mobile operators and online retailers to offer increasingly innovative payment procedures.  Commenting on the announcement, 3V CEO, Kieron Guilfoyle, said, “This additional funding will allow us to scale our business to meet the growing needs of mobile operators and online retailers as they seek to enter the payments market across the globe. It will also help underpin our position as a leading innovator in payment platform development.”  3V was established in 2004 and has operations in six countries — Ireland, the UK, Holland, Spain, Canada and Germany. Its clients include O2, Visa, PayPal and eBay. Other investors in the company include Enterprise Ireland, Balderton Capital and Atlas Ventures.  Leo McAdams, a manager at the financial services department of Enterprise Ireland, said: “The payments industry is a strong and growing sector in Ireland and 3V is an example of a payments company that continues to secure international success.”  3V also operates a global instant-issue virtual debit platform that currently serves over half a million customers, allowing them to instantly transact anywhere online without having to adapt shopping carts to facilitate payments.  The company also provides open and closed loop gift-card solutions for online companies such as PayPal and eBay.  This year the company built an online payments system for Visa to facilitate customers in 28 countries to purchase tickets for the London Olympics.

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